The Training Club is a male-only gym based in Washington. The TC is a well-established brand within its community, with a clear mission. We are able to enhance this mission through creative outcomes. As a gym, the TC pushes the boundaries of what is possible.
The Training Club has always focused on its brand and how it can be scale to make a real impact in the fitness industry. Its strong visual identity, supported by its core values, provides value to men within its community.
The Training Club's social media gets consistent attention from us through the planning and execution of campaigns rooted in diverse creative strategies. This provides value value to the members within its community and those further afield within the fitness industry. Our work with the training club has enabled them to reach over 120,000 accounts between June and September, with an average monthly engagement of 1700.
Gamesdays are stapled events held in collaboration with Studio 6, a neighbouring female-only facility. These themed events are a way in which both gyms test their training products with gruelling workouts while allowing members to enjoy a fun day, bringing the communities together in the competitive fitness space. The summer Gamesday saw a Miami-themed event take place, which CROO branded. We were also able to capture the day through the camera, producing plenty of photo and video content.
Our work with the training club began at the inception of the business, and we have been able to support the business through various stages of development. One significant milestone was the redevelopment of the facility, which resulted in the creation of TC HQ.
Working with the Training Club has led us to attend a number of external events during which we have been able to capture their members in action. We’ve been able to use photography and videography to highlight the amazing efforts of these individuals on the competition floor.
Below: TC and Studio 6 member at ATHX Games in Liverpool.
The launch of the Training Club Merch allowed us to design and develop a wide range of clothing pieces. It's something TC members could wear with pride we looked to include as much of the brand's core messaging as possible.
Once printed, we photographed the merch and set up the online shop.
