CROO set out to craft a compelling visual identity for a exciting new podcast and platform dedicated to female empowerment. As we delved into the development process, our aim was clear - to infuse the brand with vibrancy, playfulness, and authenticity that resonated deeply with its audience. Our mission paralleled the very essence of the conversations and topics that would unfold within this empowering space: to leave a lasting mark, to spark meaningful dialogue, and to inspire positive change.
The vibrancy and playful nature of the brand would not be complete without the development of a couple of brand mascots. These can be further developed into animations, stickers, merch, and so on.
