Ayus is a high-tech medical clinic that strengthens immune systesm to blood plasma purifcation. Based in Basel, Switzerland, Ayus was positioned as a bold, strong brand from the beginning.
CROO has been involved with the ongoing development of the brand, from print to web and motion design. Through a collaboration with medBrander and Simeon Wälti, Ayus was taken from a one-pager to a successful website and brand. The brand is now expressed across a growing range of outcomes, from core printed materials to motion graphics and even explanatory 3D illustrations.
The core of the project is represented by the tri-lingual website that encompasses the majority of digital outcomes CROO has produced, placing Ayus well above their competitors.
